Cookie Policy
Last Updated: October 22, 2025
1. Introduction
This Cookie Policy explains how Acquisition Atlas ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website and use our services (the "Service").
By using our Service, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should set your browser settings accordingly or not use our Service.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet, etc.) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies help us:
- Remember your login information and preferences
- Understand how you use our Service
- Improve your experience on our platform
- Provide personalized content and features
- Analyze our traffic and performance
- Secure our Service and prevent fraud
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the Service to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.
Examples:
- Authentication cookies (remembering you're logged in)
- Security cookies (preventing fraud and securing connections)
- Load balancing cookies (distributing traffic efficiently)
- Session state cookies (maintaining your session)
3.2 Preference Cookies
These cookies allow our Service to remember choices you make (such as your username, language, or region) and provide enhanced, more personalized features.
Examples:
- Language preference settings
- Theme preferences (light/dark mode)
- Saved search filters and preferences
- Display settings and customizations
3.3 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our Service by collecting and reporting information anonymously. This helps us improve how our Service works.
Services We Use:
- Google Analytics: Tracks user behavior and site usage
- Mixpanel: Analyzes user engagement and feature usage
- PostHog: Product analytics and session recording
3.4 Marketing and Advertising Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
Examples:
- Google Ads conversion tracking
- Facebook Pixel for retargeting
- LinkedIn Insight Tag
- Campaign tracking parameters
4. First-Party vs. Third-Party Cookies
4.1 First-Party Cookies
These are cookies set by Acquisition Atlas directly. We use first-party cookies to:
- Maintain your logged-in state
- Remember your preferences and settings
- Collect analytics data about how you use our Service
- Provide security and fraud prevention
4.2 Third-Party Cookies
These are cookies set by third-party services we use. Third-party cookies may be set by:
- Analytics providers (Google Analytics, Mixpanel)
- Payment processors (Stripe)
- Social media platforms (Facebook, LinkedIn)
- Advertising networks
- Customer support tools (Intercom, Zendesk)
5. Session vs. Persistent Cookies
5.1 Session Cookies
These temporary cookies expire when you close your browser. They help us track your activities during a single browsing session.
5.2 Persistent Cookies
These cookies remain on your device for a set period or until you delete them. They help us recognize you when you return to our Service and remember your preferences.
Most persistent cookies we use expire after 1-2 years, though some analytics cookies may persist longer.
6. Detailed Cookie List
Below is a detailed list of the main cookies we use:
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| auth_token | Essential | Keeps you logged in | 30 days |
| session_id | Essential | Maintains session state | Session |
| _ga | Analytics | Google Analytics - distinguishes users | 2 years |
| _gid | Analytics | Google Analytics - distinguishes users | 24 hours |
| theme_preference | Preference | Remembers dark/light mode choice | 1 year |
7. How to Control Cookies
7.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- See what cookies you have and delete them individually
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies
- Delete all cookies when you close your browser
7.2 Browser-Specific Instructions
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Privacy, search, and services → Cookies and site permissions
7.3 Opt-Out Links
You can opt out of specific third-party cookies:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Facebook: Ad Settings in your Facebook account
- General Advertising: Digital Advertising Alliance Opt-Out
7.4 Mobile Devices
For mobile devices, check your device settings to control cookies and tracking. Most mobile operating systems (iOS, Android) have settings that let you limit ad tracking and cookie usage.
8. Impact of Disabling Cookies
If you disable cookies, some features of our Service may not function properly. Specifically, you may experience:
- Inability to stay logged in to your account
- Loss of saved preferences and settings
- Reduced functionality of certain features
- Need to re-enter information repeatedly
- Less personalized experience
Essential cookies cannot be disabled as they are necessary for the Service to function.
9. Other Tracking Technologies
9.1 Web Beacons (Pixels)
We use web beacons (also known as pixels or clear GIFs) - tiny graphics with unique identifiers that function similarly to cookies. We use them to track user activity, measure campaign effectiveness, and compile statistics about Service usage.
9.2 Local Storage
We use browser local storage to store data locally on your device. This helps us provide a faster, more efficient experience by caching certain data and preferences.
9.3 Session Storage
Similar to local storage but temporary - data is cleared when you close your browser tab. We use this for temporary session data.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.
When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
11. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Email: contact@acqatlas.com
Support: support@acqatlas.com
Website: www.acqatlas.com
By continuing to use Acquisition Atlas, you acknowledge that you have read and understood this Cookie Policy.
